Michele Byrne!

Cocomo Brand Design

Born in New York City, Cocomo is a premium coconut lotion. We designed a visual identity that captures the city’s energy and the lotion’s luxurious feel. Cocomo brand ethos bridges two worlds: the gritty sophistication of NYC and the breezy indulgence of tropical beaches. With a non-greasy, lightweight formula, Cocomo invites you to spread the love—whether in the city or by the shore.

Brooklyn Bridge with New York City skyline, featuring "Cocomo Est 2018" text overlay.

Designing the identity

Cocomo’s identity reflects its duality, with a logo that pairs the flowing, delicate lines of a script font with a subtle roughness that nods to the brand’s NYC roots.

A carefully selected color palette balances warm, sandy neutrals with bold tropical hues, offering a harmonious contrast that feels fresh and grounded.

The typographic choices amplify this juxtaposition. Beatrice Display, with its contrasting thicks and thins, is paired with the sharp intensity of Blakely Slab.

Photography reinforces this aesthetic with gritty, authentic visuals of NYC’s bustling streets paired with calming, natural scenes of the beach. The images avoid overly polished or saturated tones, creating a grounded, striking visual system.

A person pouring essential oil onto their hand with the word 'soothe' overlaid on the image.

Yellow taxi driving on a bridge in New York City with skyscrapers in the background and large text overlaid vertically.

Black and white image of a person in the water with the word 'CHILL' repeated three times.

Collage with a wave, eye, and letters NYC on a black background.

Background image of surfer inside a wave with overlaid text saying 'GOOD MOOD DUDE.'

Black and white photo of a person with short hair, seen from behind, hand on chin, with the word 'Chill' in script text.

View of Coney Island's boardwalk and beach with Parachute Jump tower, Brooklyn, USA, in the background. The photo includes beachgoers and buildings, with overlay text indicating Brooklyn, USA, and measurements in ounces and milliliters.

Packaging the experience

The packaging design channels bold typographic choices to create a sophisticated yet approachable aesthetic. High-quality finishes like embossed textures and matte surfaces add a tactile, premium feel, while subtle color accents reflect Cocomo’s tropical roots. It’s a packaging design that feels as confident and dynamic as the city it’s inspired by.

Gray tube of coconut lotion on a wooden surface with partial woven chair in the background.

Hand holding a tube of coconut lotion against a gray background.

Expanding the brand

From the website design to social media, the refined visual system ensured consistency and sharpness across every touchpoint. The brand’s signature NYC-edgy tone paired with its breezy indulgence made Cocomo stand out as a bold yet approachable brand.

To extend Cocomo’s identity, we designed striking swag, including a tote bag that exudes effortless cool. We even had fun imagining how the brand might live on unexpected items like surfboards or pool floats—finding new ways to bring urban sophistication and tropical vibes together.

Half coconut shell on sand with text 'Natural Lotion'

Person holding a tube of Cocomo coconut lotion with text about its features such as light, hydrating, fragrance-free, and non-clogging; New York City branding.

Subway station with a train and sign text "Peace Love & Coconuts."

Crowded beach on a sunny day with people sunbathing and walking, and a pier in the background. Text on the image reads 'East Coast.'

Beach setting with a banner reading "SPREAD THE LOVE" next to sand dunes and a fence.

Green surfboard with text "NEW YORK GOOD MOOD DUDE" and "Quality coconuts from Brooklyn." Black and pink design accents.

Tote bag with text 'Peace, Love & Coconuts' leaning against a tree in a forest setting.

Green inflatable pool float with 'New York' and 'Good Hood Dude' text, over blue water background.

Why it works

Cohesion across every touchpoint

From packaging to social media, every element of Cocomo’s design works together seamlessly. The sharp typography and moody, unposed photography unify the brand across digital and physical platforms, creating an unmistakable identity.

A fresh and unexpected combination

Blending the grit of NYC with the breezy vibes of a tropical getaway creates a brand identity that feels entirely fresh. This contrast is what makes Cocomo memorable—luxurious without being exclusive, approachable without losing its edge.

A bold and balanced identity

Cocomo strikes the perfect balance between urban sophistication and tropical indulgence. The bold typography and warm, beach-inspired colors create a look that’s both dynamic and grounded, standing out in a crowded market.

Designed in collaboration with David Balsamello

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