Louie Awards branding
Born in New York City, Cocomo is a premium coconut lotion. We designed a visual identity that captures the city’s energy and the lotion’s luxurious feel. Cocomo brand ethos bridges two worlds: the gritty sophistication of NYC and the breezy indulgence of tropical beaches. With a non-greasy, lightweight formula, Cocomo invites you to spread the love—whether in the city or by the shore.
A carefully selected color palette balances warm, sandy neutrals with bold tropical hues, offering a harmonious contrast that feels fresh and grounded.
A carefully selected color palette balances warm, sandy neutrals with bold tropical hues, offering a harmonious contrast that feels fresh and grounded.
Trade show booths
TBD
Expanding the brand
TBD
Why it works
Cohesion across every touchpoint
From packaging to social media, every element of Cocomo’s design works together seamlessly. The sharp typography and moody, unposed photography unify the brand across digital and physical platforms, creating an unmistakable identity.
A fresh and unexpected combination
Blending the grit of NYC with the breezy vibes of a tropical getaway creates a brand identity that feels entirely fresh. This contrast is what makes Cocomo memorable—luxurious without being exclusive, approachable without losing its edge.
A bold and balanced identity
Cocomo strikes the perfect balance between urban sophistication and tropical indulgence. The bold typography and warm, beach-inspired colors create a look that’s both dynamic and grounded, standing out in a crowded market.
Designed in collaboration with David Balsamello
← Home