Orbit is a revolutionary app designed to simplify group expenses and enhance shared experiences. Founded on the principle that spending time together should be more about joy and less about financial stress, Orbit offers a seamless solution for splitting costs among peers.
Orbit came to us with a mission: to simplify group expenses. They needed a brand identity that would resonate with their target audience of millennials and zillennials, tech-savvy individuals who frequently engage in group activities and expenses. We developed a brand strategy that embodied Orbit's core values:
Simplicity: Streamlining the complex process of splitting expenses
Trust: Positioning Orbit as a reliable financial tool
Freedom: Empowering users to focus on experiences, not financial stress
Warmth: Creating a friendly, approachable brand persona
